How To Optimize Your Site For The Search Engines

Have you recently built a website but cannot figure out why you don’t have traffic pouring in? You may be looking around for that proverbial “X” factor to draw visitors to your site. But before you go drop money on the net’s equivalent of the magic beans, read these SEO tips first.  They will show you step by step how to get your site ranked in the top position of Google, Bing, or Yahoo.

To really get ahead in the web business game and earn a high ranking for your business, it is imperative that you learn about HTML title and Meta tags. You need to learn how to use them for your own site and also which tags your competitors are using. With a little bit of research, you will quickly learn about how to use quality tags and ultimately earn higher placement.

To avoid duplicate content clogging up search engines, you need to be sure that the search engines know exactly which pages to index when you create and upload new pages. You always need to delete the old pages completely from your server and make sure that you’re only indexing the newest and most relevant content.  Content is often not considered duplicate if you are doing a small quote, or if the region/location is changed for each post. Using Private Label Rights (PLR) is a possibility, but you have to make sure you change it.  Just posting the PLR you bought from Justin Popovic PLR for example will surely be considered duplicate content, and many cases, you won’t have the rights to post it publicly anyway.  PLR is usually made for resell, not for public posting.

When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are available on the search engine, the bigger presence you’ll have online.  Use appropriate H-Tags in your document (H1, H2, H3) and usually you should have only one H1 HTML tag.

Learning about social media marketing and utilizing the different platforms available really helps you with search engine optimization. This includes more than just Facebook, Yelp and Twitter. There are a lot of specialized social media sites that cater to folks interested in things like photography or dog breeding. Join ones that you find relevant and use them to promote your site.  Use appropriate graphics to make your site more attractive.  You can have great articles, but if people don’t stay because the site is “pretty”, then content of the articles will never get read.

Try to frequently include different types of offers or sales on your website. Not only will sales optimize your search criteria, but it will keep visitors on your site longer, as most people are psychologically drawn to a deal. This can improve your overall profit and success during the course of the year.

Use your incoming links carefully.  Make sure you are in a good “neighborhood”, i.e. no trashy or cheap backlinks.  Search engines will actually look at who is linking to your site regularly, and if they are a quality website themselves. If the search engine does not recognize the linking website of one of high quality, then the website linking to you may take you down a notch in the search engine’s credibility standards.

URL extensions are like differently shaped light bulbs. They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings.

When you write an article that is SEO friendly, make sure you do not forget to make it enjoyable to read, too. You never know who will come across your article and it will reflect poorly on you as a writer and marketer, if your piece reads like straight, SEO spam.

For search engine optimization, make sure your site is an accessible one. Accessible HTML will show up on both screen readers and search engine spiders. Basically what this means is that the more accessible you make your page, the more easier it is for it to read and rank your page.

You must know how you can use on-page SEO strategies to help improve your site rankings. If you want to be found, you have to rank highly on the major search engines. Therefore, optimize your layout.

Your site’s frequency metrics are a veritable gold mine for identifying possible opportunities and weaknesses in your SEO approach. Contributing factors include measurements of how often your content is changed, how much of the content is replaced or added, and how many times the content changes as it compares to sites with similar content.

Now do you understand why you should avoid those magic beans and snake oil out there? These tips above have just explained to you that earning higher page placement and better overall rankings is about catering to your market and the engine. You don’t need magic for this. You only need to use the tips above.